This Black History Month, join the BET ERG in conversation with Kerel Cooper, President of Advertising at Group Black, on the effects, spanning from monetization to representation, of brand safety and keyword blocking on Black-owned media, facilitated by GumGum’s Group Sales Director and BET ERG Co-Chair Paul Johnson!
With Black-owned media representing less than 2% of all ad spend, Paul and Kerel will discuss the barriers and path forward to equity in media spend and the digital advertising industry.
A recording will be available to those who can't attend.
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