Hey Team!

Life Skills for Gummies virtually presents to you an IAB exclusive session on ‘The Future Marketing Measurement’

Jump on for this wonderful and informative IAB session presented by Natalie Stanbury.
 
This session will review advertising effectiveness techniques that are providing solutions in a digital environment with reduced signals. It will walk through the IAB advertising effectiveness measurement framework and toolkit. Techniques such market mix modelling, attention measurement, brand impact studies and other privacy preserving methods

Add the link here to your Calendar! Hope to see you there!

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.