• GumGum’s ad exchange is the first 100% brand safe exchange and is the only direct marketplace that incorporates brand safety on every impression.

• Advertisers typically add brand safety layers on their own through a pre-bid solution or their own safety filters, however, GumGum believes it’s our responsibility to ensure supply side safety by integrating an additional layer of protection in our exchange.

• Any media buyer has the ability to access unique, high-performing inventory that is exclusive to GumGum through a DSP partner, like The Trade Desk, without a managed deal or campaign by GumGum account teams.

• This solution offers higher quality ads and increased scale across thousands of premium publisher sites that are third-party verified by MediaGuard by HUMAN and the NewsGuard.

• By implementing a base layer of Verity™’s brand safety and suitability capabilities that align with GARM’s Brand Safety floor, our ad exchange ensures that every impression is clear of unsafe content categories by filtering out unsafe imagery in addition to any natural language categorized as hate speech. Now you can always be confident that your ads are safe with us.

Open Market Topics Comm Doc

• Today we’re announcing our partnership with Outbrain to expand their suite of contextual capabilities with our proprietary and accredited contextual intelligence platform, Verity™.

• Verity is the most sophisticated contextual intelligence platform in the market, and after a rigorous and thorough testing process, Outbrain selected us as their partner to expand their brand safety and contextual capabilities.

• Our solution, Verity, has been applied and integrated across Outbrain’s global publisher ecosystem and supports 11 different languages.

• FAQ

• As CTV continues to grow in adoption—along with cookies being deprecated and mounting privacy concerns—it’s important that advertisers have a vendor that can provide content-level contextual analysis, brand safety and suitability capabilities.

• Our competitors only provide analysis at the property-level, focusing only on a video’s metadata (video description). Verity™ not only analyzes the metadata, but it also reviews the content within the video, including the audio and images.

• Verity™ is the first provider to receive this content-level accreditation for CTV, it’s the only solution that brands can truly trust to provide a thorough review and analysis for brand safety, suitability and contextual targeting.

• Email Signature

• MRC CTV Accreditation Topic Comms Doc

• MRC Accreditation One-Sheet

• MRC Accreditation One-Slide

• Sustainability is one of GumGum’s core strategic priorities for 2023 and Cedara will be critical in the development of a decarbonization and sustainability policy that works toward carbon net zero.

• GumGum will be able to share comprehensive carbon emissions and reporting data with brands and agencies to support a path to net zero.

• GumGum will be able to move the needle on our own footprint and sustainability practices while also having the opportunity to help our partners make more sustainable advertising choices.

• GumGum will be able to provide the education and resources needed to understand a campaign’s carbon footprint that can inform future campaign choices with a smaller footprint.

• Certification Course

• Email Signature

• One Sheet