AES 2024 ⏪ Rewind

This week, the Engineering Team brought back the Advertising Engineering Summit, and what an amazing day of learning it was. Hosted live from our Santa Monica Farmhouse, GumGummers both local and remote had the opportunity to broaden their knowledge about GumGum's business and advertising technology. It also provided an opportunity to connect with other skilled GumGum team members from around the world and obtain valuable insights into the current state of the business and the future of advertising with GumGum.

Missed the Advertising Engineer Summit? Check out the replays below:

AES 2024 Presentations
Standing head-to-head with top SSPs - Curious about what it takes to compete with industry's top SSP giants? Discover the strategic moves and bold steps necessary to stand toe-to-toe with the best in the business. - Erik Hulsbosch

Generative AI Applications and RAG Architectures - Ever wondered how GenAI can transform mountains of historical RFPs into insightful, actionable data? Join us as we delve into our innovative Retrieval Augmented Generation architecture, revealing how it powers our next-gen data applications and services to predict RFP win-rates and enhance reporting. - Marcin Kowalczyk

Managed Programmatic Workflow in Ad Manager - Interested in the cutting-edge of programmatic advertising? Join us for an insightful exploration into Ad Manager's programmatic workflow and discover how new managed campaigns are crafted. - Lennick Velez and Morgane Eloi

Ad Tech Year In Review - AdTech recent trends and updates - Ken Weiner

Experimentation Culture - Introduce Experiment Manager, an A/B testing framework to catalyze data-driven improvements. Discuss experimentation and measurement culture and how we plan to scale experimentation beyond Ad Exchange. - Brendan Frick, Hannah Dao, Eric Tram

The status of Gen AI at GumGum and working demo of Insights with AI-Driven Looker Exploration - Discover the untapped potential of Gen AI tools beyond ChatGPT, including Vertex AI, GitHub Copilot, and Jira's GenAI integrations, designed to enhance your workflow and foster innovation. Despite the wealth of easily accessible, often free tools at their disposal, many GumGumers remain unaware of these resources. This presentation aims to illuminate these options and invigorate the audience to explore and integrate these technologies into their projects. - Vaibhav Puranik and Marco Paz

Ad Creative Signals - An overview of how the team has developed technology to understand an important pillar of the Mindset Matrix -The Creative. We will go over the algorithms built for IAB Ad classification of creatives, object and logo recognition in creatives and how this data can be used in the future

- Ganesh Prasanna Balakrishnan, Gireek Bansal, and Ajit Sarkaar

The Evolving Digital Media Ecosystem - Imagine a future where programmatic deals lead the charge in a privacy-centric, outcome-based ecosystem. What would that look like? Explore how these often-overlooked strategies could transform into the cornerstone of digital advertising's next evolution. - Mike Stankiewicz

Privacy Regulations Update & Navigating ID Solutions - Get the latest on Privacy Regulations with insights into new state and country regulations. Explore the evolving trends around identifiers in a world where consent is paramount, and understand how these changes will impact the digital landscape. - Vincent Wagnon

An overview of Solving DSP Discrepancies - Explore how GumGum tackled the industry-wide challenge of DSP discrepancies. Gain insights into the strategies and solutions that helped resolve significant disparities with DSPs, setting a new standard in the process. - Santosh Bhat

Attention Optimisation via the GumGum Adserver - Ever wondered how GumGum's ad server optimizes for attention in real-time? Dive into the innovative solutions that not only power today’s successes but also explore emerging opportunities poised to revolutionize our approach even further. - Carlos Barboza, Bryce Lackenby, and Karla Belista

Privacy Sandbox & Protected Audience Auctions - An overview of Google Chrome's ongoing effort to deprecate 3rd party cookies, the new client-side APIs that take their place, and the impacts of this to the GumGum Ad Exchange. - Jonathan Mullins

Animating the Future with the Creative Studio - Join the Creative Developers of CPT as they share their transformative journey from Photoshop artboards to fully animated states. Dive into the strategic thinking behind this shift and discover how it solves user problems. - Ryman White, Andrea Alembakis, Pat Mifsud Mauricio Massaia

Photos from the live event at the Santa Monica Farmhouse