APAC: The Future of Attention

"Team Brisbane recently held an event focused on "The Future of Attention," in partnership with AIP.

Curated by Georgia Falloon, QLD Sales Manager, and Glory Chang, QLD Sales Coordinator, the gathering brought together 30 key leads from the Brisbane agency network for an insightful afternoon.

They were fortunate to have two guest speakers, Jake Selley (JAPAC AIP Sales Director) and Dr. Shannon Bosshard (AIP Lead Scientist), present their latest AIP whitepaper findings.

The presentation offered valuable insights into the evolving landscape of attention metrics and the impact on creative effectiveness.

The event kicked on from a long lunch into a happy hour of flowing cocktails which was a great opportunity to spend some extra time with their clients!"