Today's the Day: Just Premium is now GumGum!

London, UK 28th March 2022: GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium in the UK, Germany, the Netherlands, Belgium, Denmark, Spain and Sweden.

The ambitious roll-out positions GumGum at the forefront of the evolution of privacy-first digital advertising. GumGum’s unique framework, the Mindset Matrix, combines true contextual understanding with Just Premium’s attention-grabbing High Impact Creatives and attention-grabbing interactive capabilities to drive unbeatable advertising outcomes by understanding a consumer’s frame of mind online. 

The new operation retires the JustPremium name, bringing the company fully under the GumGum brand and installing JustPremium founder Eric Visser as President of EMEA.