Watch the Replay ⏪ Multicultural Fireside Chat with Lissette Asuaga, Co-Founder of AIMM

This week, GumGum hosted an illuminating fireside chat featuring Paul Johnson, Head of Multicultural, and Lisette Arsuaga, co-founder of AIMM (the Alliance for Inclusive and Multicultural Marketing). AIMM, a branch of the Association of National Advertisers (ANA), stands at the forefront of promoting diversity and inclusivity within the marketing landscape.

In October, GumGum cemented its commitment to diversity and inclusion by joining AIMM, recognizing the pivotal role it plays in driving equitable representation in advertising. The fireside chat delved into the current state of multicultural marketing, AIMM's mission, and the collaborative efforts underway to foster growth and equity for consumers worldwide.

Throughout the discussion, Paul and Lisette highlighted the importance of recognizing the diverse tapestry of consumers and tailoring marketing/advertising strategies to resonate authentically with different cultural backgrounds. They underscored the significance of cultural competency and the need for brands to authentically engage with diverse communities.

One of the highlights of the event was the engaging Q&A session, where attendees had the opportunity to pose questions directly to Paul and Lisette. The exchange provided valuable insights into navigating the complexities of multicultural marketing and leveraging diversity as a strategic advantage.

For those who missed the fireside chat or wish to revisit its insightful discussions, a recording is available. It serves as a valuable resource for marketers keen on advancing their understanding of multicultural marketing and driving meaningful impact in an increasingly diverse marketplace.

As GumGum continues its journey toward fostering inclusivity and representation in marketing, collaborations with organizations like AIMM are instrumental in driving positive change and catalyzing growth for all consumers, everywhere.