BHM "Breaking Barriers for Black-Owned Media" Fireside Chat ⏪ Recording

In honor of Black History Month, the BET ERG hosted a powerful Fireside Chat titled "Breaking Barriers for Black-Owned Media." Moderated by Paul Johnson, Group Sales Director, the conversation featured Kerel Cooper, President of Advertising at Group Black, as they tackled the crucial issue of brand safety and its impact on Black-owned media.

Here are the key takeaways:

• Black-owned media faces disproportionate challenges: Despite their immense cultural and economic contributions, Black-owned media captures less than 2% of ad spend.

• Brand safety concerns often unfairly exclude Black-owned media outlets, limiting their reach and revenue potential.

• Keyword moderation: While intended to protect brands, it can inadvertently silence important voices and stories.

• The path forward: Collaboration between brands, agencies, and Black-owned media is crucial to achieve equity in the industry.

Want to learn more? This insightful conversation is now available for you to watch!

Access the recording below and continue the dialogue within your network. Let's work together to break down barriers and empower Black-owned media to thrive!